Aurra was born out of the desire to demonstrate the life-enhancing effect of authentic, organic, luxury beauty and lifestyle formulas – for our skin, for our wellbeing, for our world. Because we genuinely care.
In a largely unregulated beauty industry, we proactively choose for Aurra Organics to be certified by industry inspectors and auditors. Why? For its triple-positive outcome. Enhanced ecological biodiversity, the benefit to our skin and body systems from unblemished ingredients, and complete customer confidence in the authenticity of our claims. This is, of course, no small task. Each year, every ingredient is traced to its origin and tracked via its own organic passport; every part of our supply and production process is scrutinised; every claim on every label is checked. Arduous? Absolutely. Worth every effort? Unquestionably.
We strive to leave a positive imprint on our planet. From the certified organic soil that yields our ingredients and the reduced energy consumption of growing each plant organically, to the biodegradable bamboo lids on our luxury candles and the recycled, recyclable packaging that house our formulas, you can be assured we bring the best in sustainable standards for absolute peace of mind.
Our passion for environmental ethics and animal welfare are principles we believe our customers share too. Animal testing for cosmetics formulas and ingredients was outlawed in the EU several years ago, yet conflicting laws elsewhere make the search for non-animal-tested products a minefield. This is why we work fervently with all partners across our supply chain, to ensure cruelty-free at every stage.
The aurra promise
No Aurra Organics formula or ingredient has ever or will ever result in the demise or abuse of an animal. What’s more, whilst some countries continue to insist on testing cosmetics on animals, Aurra Organics will never be distributed in those markets until these cruel practices are no longer used.
Curated skincare, body care, home fragrance and lifestyle – a collection defined by certified organic, cruelty-free and high performance formulas that are exquisite in look and feel, crafted with the utmost integrity and devoted to transforming your skin, soul, home and the environment.
Natural fragrance
100% natural
Certified organic
Sustainable packaging
Expertly blended
Cruelty free
Your opinion matters
If you have a product testimonial, would like to share your passion for our products or have feedback, we would love to hear from you!
